Jerry Lorenzo, the founder of Fear of God, wants to make his brand an aspirational-yet-attainable destination for consumers, and redefine what’s regarded as luxury. Fashion, he said, should be “equally comfortable as it is elegant.”⁠ ⁠ It’s a mindset he translates across Fear of God’s products, from its Essentials sub-brand, which sells items priced as low as $40, to the pieces that will appear on the runway on Apr. 19, when the brand is set to present its next collection in a show at the Hollyw

Fear of God designer Jerry Lorenzo sums up his Met Gala outfit using just one track — and it says everything about his style. | Billboard

Fear of God designer Jerry Lorenzo in collaboration with NBA star Derrick Rose present the Fear Of God Athletics II Basketball Low, inspired by Rose’s journey and style, the shoe is positioned at the intersection of luxury, sport, and culture… Available on LOADEDNZ.COM Now or in LOADED High St Open 10am-6pm Today👟 The silhouette starts with an inner bootie for a tailored fit and rests on a lightstrike midsole crafted from lightweight foam for responsive support. A TPU shank delivers dynamic pro