How Two IIT Bombay Grads Built India’s Funniest Fashion Empire — Bewakoof 👕 Founded in 2012 by @og_bewakoof (prabhkiran singh)and Siddharth Munot, Bewakoof began as a college startup turned youth revolution. Prabhkiran, who once ran a failed lassi stall called “Khadke Glassi,” and Siddharth, his IIT batchmate, wanted to build something bold, humorous, and unmistakably Indian. With just meme-inspired t-shirts and a name that stood for being unapologetically different, they launched Bewakoof near
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