February 18–19, Superior Livestock Auction presents the 𝗚𝗿𝗲𝗮𝘁 𝗣𝗹𝗮𝗶𝗻𝘀 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗩𝗶𝗱𝗲𝗼 𝗔𝘂𝗰𝘁𝗶𝗼𝗻 featuring 54,000 head of calves, feeders, beef-dairy cross and bred stock from ranchers you trust. This two-day event highlights one of the industry’s deepest offerings of highly sought-after wheat pasture cattle. 🎥 Browse the video catalog: SuperiorLivestock.com 📺 Watch live at SuperiorLivestock.com or DISH Channel 997 💻 Bid online at SuperiorClickToBid.com | Superior Live

We wrapped up another incredible Gulf Coast Classic Video Auction with 50,000 head offered over the past two days #TheSuperiorWay. 🎥 If you caught Superior Sunrise, you saw Callee Fischer catch up with two of our top hands — #SLAReps Rayburn Smith and Jeremy Richerson—who’ve helped build this auction into what it is today. Year after year, the cattle get better, and the prices follow suit. And now… it’s time to celebrate! 🦞 We’re closing things out with the famous Smith Cattle Company Crawfish

Join us for the Teixeira Cattle Co. 31st Annual Sale by the Sea 📅 TODAY Wednesday, September 10, 2025 📍 LIVE ONLINE at bid.superiorlivestock.com Selling 60 bulls and 50 bred & paired females from Pismo Beach, California backed by genetics and quality you can trust. 🎥 View the full video catalog, watch & bid live at bid.superiorlivestock.com/auction/4799/detail | Superior Livestock / Superior Purebred

Innovation runs deep at Superior, from pioneering video auctions to leading the way in online bidding. Superior Purebred Auctions, the easiest place to source your next bulls. Built on the best technology, backed by unmatched trust and delivering complete confidence in every purchase. 🔗 View upcoming purebred auctions today at bid.superiorlivestock.com | Superior Livestock / Superior Purebred

‘IT WAS A SUPERIOR BID’ Atty. Guy Rondain believes that Sunwest Corporation, a company linked to former Congressman Zaldy Co, was granted billions peso worth of government projects because they made the “superior bid.” Rondain also defended Co, saying that a congressman’s role is limited to budget allocation and that the implementation of projects is beyond his scope, absolving him from any substandard outcomes. More on this in the full episode of #OnPoint. | Bilyonaryo News Channel

Revolutionize your cattle buying experience with the Superior Livestock Auction Buyer Portal​​​! The SLA Buyer Portal is the first of its kind, designed to make your buying process seamless and efficient. Login to the Buyer Portal today to view recent purchases, sale recaps, invoices, and other essential documents directly from your desktop, tablet, or mobile device. 📱Login today at SuperiorLivestock.com #TheSuperiorWay See less | Superior Livestock / Superior Purebred