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Go to Google on a desktop and search the definition of any word. You'd probably see something like this. But if you searched the same word few days ago, it would've shown you something like this. They just changed one click, big deal right? That small difference is enough to give you a more than forty percent chance that people don't click on your website even if its sits at the top of the rest of the blue links. Why? Because users would most likely find the answer they are looking for in the AI
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If your brand only lives on your own site, AI has nothing to trust you with. The answer engines want proof from outside sources: press, podcasts, forums, reviews. That's the new link building, and most brands aren't doing it yet. #SEO #AISearch #FutureOfSEO #DigitalMarketing
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