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Negotiating Using BATNA and ZOPA
2:15
YouTubeSales Training International
Negotiating Using BATNA and ZOPA
Negotiating Using BATNA and ZOPA The name comes from an acronym for Best Alternative To a Negotiated Agreement and is a way to be well prepared for a negotiation. The Zone of Possible Agreement, or ZOPA, is the range in a negotiation in which two parties can find common ground. The negotiators can work toward a common goal and reach a potential ...
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