This is how brands control your mind without you even realizing it 🤯

How Rory Sutherland got famous

This pricing trick makes you spend MORE every time. 👀 It’s called the DECOY EFFECT. Example: ☕ Small → $2.50 ☕ Medium → $5.25 ☕ Large → $5.50 Suddenly the Large feels like the BEST deal. That’s not random. It’s pricing psychology. 🧠 Here’s how it works: • 💰 Want to sell more Large options? Price the Medium close to it. • 🎯 Want to sell more Medium options? Move its price closer to the Small. The third option exists to influence your decision. Great marketing doesn’t force choices. It STEERS

Luke Belmar on the Science of the Scientific Method

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